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Social marketing was "born" as a discipline in the 1970s, applying marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. Similar to commercial marketing, the main focus is on the consumer - on learning what people need and want rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. If you are looking for social marketing expertise in the Ottawa area, use the OttawaKiosk.com social marketing directory.
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